Competitive Analysis
I conducted a competitive analysis of similar coffee brewing apps on the market, including the Intelligentsia Coffee App, Four-Six, and Filltru. The analysis focused on the main features of the apps, including coffee ratio calculator and coffee timer, as well as factors such as usability, accessibility, and effective branding. By conducting this analysis, I was able to identify the strengths and weaknesses of each app and gain insights into what users value most in a coffee brewing app. This information was invaluable in informing the design of my app, ensuring that it would be competitive in the market and meet the needs of users.
Interviews with Home brewers and baristas
With the competitive analysis complete, I conducted user interviews with a range of coffee enthusiasts, including home brewers and baristas. These interviews provided valuable insights into the challenges and frustrations that users encounter during the pour-over brewing process, as well as the features and functionality that they value most in a coffee brewing app. The interviews revealed that many users struggle with achieving consistency and precision in their brewing, often due to the complexity and number of variables involved. By conducting user interviews with a range of coffee enthusiasts, I was able to ensure that the app truly meets the needs of its users and provides a valuable solution to the challenges of pour-over brewing.
Creating personas
During the design process, I created two personas to represent the primary user groups: Sebastian, a cafe owner and barista, and Jill, a home brewer with limited mobility who uses a wheelchair. Sebastian's persona was based on research and user interviews with baristas and cafe owners and included information about his goals, pain points, and needs when it comes to brewing coffee. For example, Sebastian is focused on providing high-quality coffee to his customers and needs a tool that can help him streamline his brewing process and ensure consistent results. Jill's persona, on the other hand, was created based on the need for the app to be accessible and inclusive. Jill's persona included information about her limitations and needs as a user with limited mobility, such as a need for clear and easy-to-use interfaces and accessibility features. By creating these two personas, I was able to design the app with a clear understanding of the needs and goals of its primary user groups, and to ensure that the app is accessible and inclusive to all users, regardless of their physical abilities.